Always have a ‘Update’ link in your eNewsletter

MailChimp_EditContactInfoTech Business Tip: In your email marketing newsletter template, ALWAYS have a ‘Update’ link in addition to the ‘Unsubscribe’ link.

I’ve unsubscribed from many newsletters just because I wanted to change the email address but that option wasn’t available and I’m not about to have to go hunting down how to sign back up again. I have a strategic email strategy where I don’t use ‘real’ email addresses for newsletters I subscribe to (I’m writing a post about it).

I see it the most with Infusionsoft emails but there IS an Update/Unsubscribe option.

Also make sure to include at least ONE link back to your primary website. Don’t make it hard for people to stay connected with you!


  1. says

    Great tip Karissa! I am actually already in the process of updating all of my email newsletters with the “update,” as well as allowing more specialized newsletter topics for subscribers to choose from

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